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Issue Date: Vol. 49, No.11, November 2009, Posted On: 11/12/2009

MooBella Appoints Pinnacle As New England Foodservice Broker

Tim Sanford
MooBella, Pinnacle Food Sales & Markeing, Inventages, vending, vending machine, vending operator, vending route, vending business, vending news, frozen food, ice cream foodservice, automatic retailing, MooBella Ice Creamery, self-service food machine, Bruce Ginsberg, Fred Hilton

TAUNTON, MA -- MooBella Inc. has named Pinnacle Food Sales & Marketing (Burlington, MA) the exclusive foodservice broker for its novel hard-scoop ice cream system in the New England region.

The MooBella Ice Creamery is a self-service dispenser for individually customized servings of ice cream. Patrons use a touchscreen interface to select an ice cream variety (e.g., Premium or Light), any of 12 flavors (ranging from black raspberry through cake batter) and three mix-ins, such as chocolate chips. A total of 96 combinations is offered, and the finished delicacy is delivered in 40 seconds. The Ice Creamery is space-efficient, about the size of a household refrigerator, and occupies just 10 sq.ft. of floorspace.

Pinnacle Food Sales & Marketing serves all segments of the foodservice industry in New England, offering creative strategies for customer support. Its primary operating units are frozen, refrigerated and dry foods. Pinnacle's extensive client base includes universities, corporate and hospital cafeterias and quick-serve restaurants, high-traffic operations for which the MooBella Ice Creamery was developed.

"Pinnacle is the most highly regarded food brokerage in the industry," said MooBella president and chief executive Bruce Ginsberg. "Their team understands MooBella and can help us successfully execute our expansion strategy."

Pinnacle Foods president Fred Hilton said he expects the MooBella product to generate a "tremendous" response among his company's clientele and from consumers.

Last month, MooBella announced securing $18 million backing from a venture fund managed by Inventages. At that time, the company said the funding would help execute its initial market launch, beginning with the deployment of 100 machines in New England. See that story here.

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