ST. LOUIS, MO -- Crane Merchandising Systems has been selected as the exclusive supplier of glassfront cold drink equipment and a preferred provider of closed-front stack equipment for Unified Strategies Group's 2014 program promoting vend operator ownership of beverage equipment.
As part of the agreement, Crane will supply its classic BevMAX 4 machine, as well as its new BevMAX Media and DNCB-Series Stack, to USG member operators at special rates through Dec. 31.
USG is a member-owned purchasing cooperative representing more than 700 independent vending, OCS, micromarket and foodservice companies in the U.S.
"As the industry leader in vending equipment and payment systems, Crane is uniquely positioned to help provide our members solutions that help them succeed in the marketplace," said USG chief executive Brian Faley. "In addition, we look forward to leveraging the Media platform to drive consumer promotion programs on machines at the point of purchase."
Steve Turner, cold beverage vice-president and general manager of Crane Merchandising Systems, added "the USG team has a transformational vision for its members and the vending industry that we are excited to be a part of."
USG member operators interested in learning more about the program can contact USG or their local Crane sales representative.