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Issue Date: Vol. 53, No. 1, January 2013, Posted On: 1/4/2013

Census Bureau Releases Detailed Neighborhood-by-Neighborhood Data

Hank Schlesinger
TAGS: small business, U.S. Census Bureau, American Community Survey, Census business data, Census ACS, demographics, marketing tools, Thomas Mesenbourg, Census tools, Census research, market research

WASHINGTON -- The U.S. Census Bureau has released estimates from the American Community Survey for the combined years between 2007 and 2011. New data provide the only accurate statistics available on the U.S. down to neighborhood level on school enrollment, jobs, housing and many other measures. According to the Census Bureau statisticians, these estimates are ideal for measuring trends in areas where there are fewer than 20,000 people.

The ACS consists of approximately 11 billion individual estimates. The five-year estimates are based on completed interviews with almost 2 million housing units each year from 2007 through 2011. By pooling several years of survey responses, the ACS generates detailed statistical portraits for even small geographic areas, including all states, counties, congressional districts, census tracts and block groups.

Although relatively unknown by the general public, the ACS is highly anticipated by marketers. Large retailers are expected to use it to pinpoint potential store locations and merchandise selections. The free data may just be the best and most valuable available. In a new twist, the Census Bureau is providing tools, also free, that allow even small businesses to "drill down" into the data in ways never before possible.

"The Census Bureau is striving like never before to make our statistics easier to find and use," Thomas Mesenbourg, the Census Bureau's acting director said. "We're innovating with new technology to make statistical information more interactive and relevant to younger and more diverse audiences. As our founding fathers recognized, having an informed population is crucial to our nation's democracy. At the Census Bureau, we are doing our part to empower Americans with statistical information so they have an accurate picture of our nation's people, places and economy."

For additional information, go to census.gov/acs.

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