LAS VEGAS -- World Tea Media is launching Healthy Beverage Expo, a new trade show devoted to the fast-growing category. The show floor is expected to spotlight hundreds of wellness-oriented drinks. Additionally, a planned educational program will focus on helping participants better understand and leverage the healthy drink segment.
The exposition will be held June 7-9, 2013, at the Las Vegas Convention Center and will be collocated with the 11th annual World Tea Expo, also organized by World Tea Media. The confab will cater to beverage buyers, distributors and retailers, as well as foodservice professionals, product developers, health practitioners, dieticians and scientists.
Healthy Beverage Expo drink categories include bottled water; dairy, juice and sports drinks; nutritional beverages; energy drinks and shots and herbal extracts.
Educational sessions will cover health and wellness, marketing to consumers, ingredient and drink additive developments, up-and-coming trends, healthy drinks and the school system and intelligence on sales and distribution.
"Consumers are demanding healthy beverages in the marketplace, and retail sales of these drinks – whether nutritional, functional or enhanced -- are climbing," said George Jage, founder and director of World Tea Media. "In fact, the North American healthy beverage market is just as healthy as the drinks themselves, and there's no sign of this segment slowing down ... We'll focus on product innovation, cutting-edge ideas, sales strategies, trends and new distribution channels -- all the various ways these healthy beverages can take on the world."
The collocated World Tea Expo caters to tea professionals, retailers, grocers, chefs and restaurateurs, coffeehouse owners and food and beverage manufacturers who want to learn more about the latest products, business opportunities and tea trends.