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Issue Date: Vol. 50, No. 7, July 2010, Posted On: 7/11/2010

Sponsorship Puts WOW! Foods Vending Line In Nascar Spotlight

Emily Jed
Wow! Foods, Dale Earnhardt Jr., Jimmy Richardson, vending machine, vending, vending machine business, vending foods, vending sandwiches, workplace meals, Nascar, Nationwide Series

HICKORY, NC -- Wow! Foods, maker of the new Dale Earnhardt Jr. sandwich and appetizer lines for vending, was a chief sponsor of the No. 7 JR Motorsports Chevrolet during the July 2 Nationwide Series at Daytona International Speedway. The series is one of the three largest annual competitions sanctioned by Nascar.

Nationwide Series rookie Steve Arpin was behind the wheel of the Wow! Foods car. Nascar racing superstar Dale Earnhardt Jr. has been an associate of Wow! Foods owner Jimmy Richardson for more than 20 years.

Currently available exclusively through vending machines, Wow!'s vendible foods include Dale Jr.-branded wings and cheeseburgers, along with fillet of chicken and double-glazed honey barbecue pork sandwiches. The company plans to introduce seven new products in October and expand into club and convenience stores.

Richardson, former owner of Pierre Foods, launched Wow! Foods last spring with his sons, Cole and Jason. The company plans to roll out additional handheld product lines through partnerships with major national and regional restaurants and consumer brands.

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