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Issue Date: Vol. 52, No. 12, December 2012, Posted On: 11/21/2012

Haute Couture Meets Pop Culture In Dior's New Line of Temporary Tats

Hank Schlesinger
TAGS: bulk vending, flat vending, tattoo vending, Dior gold tattoos, temporary tattoo, Dior S.A, Dior Grand Bal Golden Tattoos

Dior Gold Temp Tats

PARIS -- Don't even think about putting these tattoos in your flat vending machines. Fashion house Dior S.A is offering a line of 24-karat gold temporary tattoos for the well-heeled trend conscious. They are designed to look like bracelets, cuffs, charms or rings.

The line of "Dior Grand Bal Golden Tattoos" was created by in-house jewelry designer Camille Miceli. The styles are said to be based on the concept of a 17th century grand ball.

The suggested retail price is $120, and that price tag depends on your point of view. It is either a shocking amount for the kind of temporary tat that normally sells for pocket change or a real bargain for a Dior original. But will they sell? The answer is yes. Upscale retailer Nordstrom has already sold out of the first shipment. And sales are expected to increase as the holiday party season approaches.

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