QUICK LINKS: Videos  |  Micromarkets |

Redemption Report

|

Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Date Book

Search:      

Bookmark this site




Issue Date: Vol. 54, No. 4, April 2014, Posted On: 3/13/2014


Green Mountain Changes Name To Emphasize Keurig Brand


Emily Jed
Emily@vendingtimes.net
TAGS: Keurig Green Mountain, KGM logo, single-cup coffee, GMCR Canada Holding Inc., Green Mountain Coffee Roasters Inc., GMCR, Keurig name change, Green Mountain Coffee name change, GMCR shareholders

Keurig Green Mountain, Logo WATERBURY, VT -- Green Mountain Coffee Roasters Inc. is now Keurig Green Mountain Inc., but retains its ticker symbol "GMCR" on the Nasdaq. Shareholders approved the new name at the company's annual shareholders meeting in early March.

The Waterbury, VT, roaster and owner of Keurig single-cup brewers unveiled a new logo that combines elements of its former corporate and Keurig brand identities. It also launched a rebranded website at keuriggreenmountain.com.

Additionally, Green Mountain's Canadian subsidiary, formerly GMCR Canada Holding Inc., is now Keurig Canada Inc.

"Our new name better reflects who we are as a company today and captures our aspirations for the future," said Brian Kelley, Keurig Green Mountain's president and chief executive. "The name Keurig Green Mountain brings together our two strongest brands, Keurig and Green Mountain Coffee, into one single and powerful corporate identity that symbolizes the strength of our business and the unity of our team, while also recognizing our strong heritage."


Topic: Coffee Service News

Articles:
  • Fred Schaeffer Becomes President Of Mother Parkers Tea & Coffee
  • Study Dispels Link Between Caffeine And Heart Palpitations
  • Colombia Yields Record Coffee Crop In 2015
  • Flavia's Creation 500 Brews Up New Hot Options For Office Refreshments
  • Starbucks Might Sever Ties With Keurig, But Remains Committed To K-Cup Market

Copyright © 2016 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570