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Issue Date: Vol. 51, No. 10, October 2011, Posted On: 9/26/2011

General Mills Launches Betty Crocker Turtle Bar And Fiber One Brownies In Vending

Emily Jed
vending, vending machine, vending machine products, vending snacks, General Mills, Betty Crocker, General Mills Turtle, General Mills FiberOne, Gratitude Tour

General Mills, vending machine

MINNEAPOLIS -- General Mills has taken the wraps off its first ready-to-eat snack under the iconic Betty Crocker brand. Also new is a low-calorie, high-fiber Fiber One brownie.

The Betty Crocker Sweet Rewards Turtle bar combines a cookie base with caramel, chocolate and nuts. Leveraging the widely recognized cake mix brand, the 1.95-oz. bar has a suggested $1.25 vend price.

The new 90-calorie Fiber One chocolate fudge brownie has 5g. of fiber -- 20% of the daily-recommended value. It capitalizes on the popular General Mills Fiber One cereal brand and its many line extensions. The suggested retail price for the 0.89-oz. brownie is 85¢.

Both products are making a high-profile debut as part of the National Automatic Merchandising Association's Gratitude Tour, a multi-city, mobile marketing tour.

Topic: Vending Machine Products

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