AUSTIN, TX -- PepsiCo Inc.'s Frito-Lay division will play up its latest snack innovation by unveiling it inside a giant vending machine, standing six stories tall, at the South by Southwest music festival in Austin, TX, on March 15. Doritos Jacked tortilla chips are the biggest, thickest chips in the brand's history and will be available nationwide on March 26.
The interactive vending machine will serve up product samples and prizes to music festival-goers. It will also double as a concert venue dubbed "The Jacked Stage by Doritos," which will host several performances. | SEE UPDATE: press release and photo
The new tortilla chips are 40% larger than traditional Doritos. Offered in enchilada supreme and smoky chipotle BBQ varieties, they are described as delivering a "one-two punch of intense flavors upfront, followed by a twist of spice or tanginess that packs the ultimate crunch." They will be offered in 2.62-oz., 3.375-oz. and 10.5-oz. packages. It won't be available in vending machines for this initial launch, but it's something we're working on. Doritos Jacked is not initially available in vending, but the company says plans to distribute it within the channel are in the works.
South by Southwest concert-goers will be among the first consumers to sample Doritos Jacked. They can earn larger-than-life Doritos-branded quarters that can be inserted into the giant vending machine to redeem products and special prizes. Giant quarters will be placed throughout the city of Austin and can be earned at FourSquare, Twitter and Facebook.
The Jacked Stage by Doritos is an official South by Southwest music venue and will be open to the public on Friday, March 16, and Saturday, March 17. The vending machine leviathan will host performances by music's next big talents across genres ranging from hip-hop to rock. Chiddy Bang, Cool Kids and Gemma Ray are among the artists set to perform.