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Issue Date: Vol. 53, No. 11, November 2013, Posted On: 10/24/2013

Multi-max Pacts Spindle For K-Cup Vending Machine's Mobile Payment System

Tim Sanford
TAGS: vending, cashless vending, Spindle Inc., Multi-max, MeNetwork 360 platform, mobile commerce technology into Multi-max K-Cup vending machines, Cardis USA, ValidSoft

SCOTTSDALE, AZ -- Spindle Inc. reports that it has signed an agreement with Multi-max (San Diego, CA) under which Spindle will integrate its MeNetwork mobile commerce technology into Multi-max's K-Cup vending machines. The MeNetwork solution will incorporate all card-based payment acceptance services, as well as mobile marketing ones.

Cardis USA (Cedarhurst, NY) also will participate in the accord by providing processing services for low-value payments. Spindle also plans to leverage the In-band Voice Biometrics authentication technology developed by ValidSoft (London). ValidSoft, a wholly owned subsidiary of Elephant Talk Communications (Oklahoma City, OK), recently announced the integration of that technology with Spindle's MeNetwork360 mobile commerce "ecosystem."

Through the arrangement, Spindle plans to distribute the K-Cup systems to businesses and coffee service suppliers throughout the United States. The Multi-max countertop vender, designed for locations that wish to control access to Keurig's K-Cups, offers 25 selections in a 150-capacity quick-change magazine.

"We'll now have the opportunity to offer a full end-to-end mobile commerce solution to a wide range of vending operators and coffee service suppliers that are looking to quickly enter the mobile commerce space," said Spindle chief executive Bill Clark.

The foundation of the combined solution is Spindle's MeNetwork360 platform, which allows merchants to facilitate payment processing and manage customized marketing campaigns in a single interface. The platform enables a number of features, including loyalty programs, electronic coupons, rebates and instant offers. The app also allows consumers to locate merchants, discover offers, accrue loyalty points and make purchases on their mobile devices. | SEE STORY

Spindle also is leveraging its relationship with Cardis USA through this agreement. Cardis provides a technology that enables several consumer transactions made at different retailers to be handled with only one transaction processed through the payment network, substantially lowering overall transaction cost. Aaron Fischman, chief executive of Cardis USA, observed that the migration of low-value payments from coins and banknotes to electronic media makes it essential to find ways to lower the overall transaction cost. "This solution provides that essential capability, previously missing from the mobile wallet," he reported.

In addition, ValidSoft will provide voice-based authentication technologies to the solution.

Multi-max offers a wide range of vending solutions for small- and midsize businesses. The company provides a number of food and beverage dispensing products, as well as advanced telemetry and back-office systems.

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