MIAMI -- Spindle Inc. chief executive Bill Clark will deliver a keynote presentation at the 2014 Mobile Payments Conference. The event is being held from Jan. 28 to 31 at the Miami Beach Convention Center. Clark's presentation, "The Next Frontier in Mobile Commerce: The Move From Transaction to Interaction," will take place on January 29 at 9:15 a.m.
In his address, Clark will examine the evolution of mobile commerce, exploring mobile marketing and point-of-sale trends that will create a unique value proposition for both merchants and consumers. The presentation will suggest how these innovations will benefit consumers, merchants, retailers, merchant service providers and other parties in the mobile commerce ecosystem.
Among the specific topics that Clark will include are emerging marketing techniques and their potential to enhance personal interaction between businesses and customers by delivering a more customized, immediate and gratifying shopping experience.
Sponsored by Mobile Marketing & Technology Magazine, the Mobile Payments Conference attracts professionals from all areas of the mobile commerce sector. The field's leading experts will be on hand to offer insights on how mobile payment and next-generation solutions will impact merchant service providers, retailers and consumers.
Spindle provides mobile commerce solutions for financial services providers and consumer-facing merchants of all sizes.