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Issue Date: Vol. 51, No. 12, December 2011, Posted On: 12/5/2011

Vijay Raghavan Joins Ecast As Marketing Director

Emily Jed
jukebox, music kiosk, digital music, Ecast Inc., Vijay Raghavan, John Taylor, Qorvis Communications, director of marketing, coin-op business

SAN FRANCISCO -- Ecast Inc., a provider of place-based media solutions, has hired Vijay Raghavan as director of marketing, a newly created position.

Vijay previously served as director of digital marketing at Qorvis Communications in Washington, DC, where he led new media grassroots advocacy campaigns for the digital media and consumer electronics industries.

Ecast chief executive John Taylor said Raghavan will play a critical role in marketing Ecast's core music and media offerings for its current market and branding future products.

Ecast recently unveiled its latest jukebox hardware and software. Raghavan said the new Revo and Juke 4 Enhanced software offer user interface, playability, social media and advertising enhancements that will provide more compelling reasons for patrons to engage with the apps and content on the screen.

"The bar and tavern space should look for some game-changing announcements from us in the weeks and months to come," the new marketing director added.

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