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Issue Date: Vol. 53, No. 5, May 2013, Posted On: 4/24/2013

ShelfX Adds Facial Recognition Capability To Vending Fridge

Emily Jed
TAGS: ShelfX Vending Fridge, facial recognition software, vending machine, micro market, self-service kiosks, customer identity, NFC Xcard, Ran Margalit, RFID payments

BOULDER, CO -- The ShelfX Vending Fridge can now be equipped with a small camera and integrated with facial recognition software that allows its smart shelves to identify buyers' faces as they approach merchandise.

As with most self-service kiosks, customer identity is established with the first use of the Vending Fridge; they use their NFC Xcard to open the fridge and access products. The attached (and soon to be embedded) camera then snaps a picture of the customer's face. The shopper can then proceed to select products as the ShelfX Vending Fridge records what is taken and charges accordingly. The next time the customer returns, he or she simply approaches the machine it automatically identifies their account, provides access, tracks purchases and makes the charge.

"Facial recognition has been used in countless industries for many years now, so why not take it into the retail space and enhance the buying experience by eliminating every possible obstacle in the buying process?" said ShelfX chief executive Ran Margalit. "It's a simple, reliable and best of all, hassle-free add-on to our at-shelf-buying locations."

ShelfX will soon release an open API, which will enable more intelligent software and hardware integrations.

ShelfX's refrigerated vending solution uses RFID-enabled access and payment. The novel self-serve retail solution made its debut last spring. | SEE STORY

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