Jeff Tash, video game, arcade video game, Raw Thrills, Play Mechanix, coin machine distributor, coin-op news, TouchTunes, Eugene Jarvis, Midway Games, George Petro, amusement business
SKOKIE, IL -- Jeff Tash has joined Raw Thrills as a sales representative. In this capacity, he will call on amusement and family entertainment center operators to support the Raw Thrills and Play Mechanix distributor network's efforts to market the companies' products.
Tash comes to Raw Thrills from TouchTunes' TV division (formerly Barfly TV, now TouchTunes TV), which has familiarized him with the challenges and opportunities confronted by today's end users, the company said.
Raw Thrills Inc. was founded in 2001 by an experienced team led by veteran arcade game designer Eugene Jarvis. In 2006, the company merged with game development studio Play Mechanix, which had been established 1995 by former Midway Games designer George Petro.