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Issue Date: Vol. 54, No. 7, July 2014, Posted On: 6/12/2014

Long Island Bus System Pioneers Mobile Ticketing

Emily Jed
TAGS: vending payment technology, Veolia Transportation, GoMobile fare payment app, Nassau Inter-County Express, smartphone-based mobile ticketing, NICE transit system, Masabi

GARDEN CITY, NY -- Veolia Transportation has rolled out the GoMobile fare payment app on the Nassau Inter-County Express bus system on Long Island, reportedly making it the first bus-only U.S. transit system to offer smartphone-based mobile ticketing.

The app enables passengers to purchase, store and use tickets. Upon boarding, riders display to the bus operator a secure, visually verifiable ticket on their smartphone.

Veolia Transportation manages all aspects NICE transit system under contract to Nassau County, which is located just east of New York City on Long Island. Veolia partnered with Masabi, a provider of mobile ticketing and electronic payments solutions for transit, to bring smartphone ticketing to NICE bus riders. The app is available for both iPhone and Android.

Prior to GoMobile, NICE passengers could either pay with correct change on the bus or use the MTA-issued MetroCard. However, there is only one location in Nassau County with full-service vending machines for prepaid MetroCard, and a limited number of resellers. NICE will continue to accept cash and MetroCards.

The next step in payment innovations, according to officials, is a multi-format reader that NICE is currently testing. Described as "format agnostic," it is capable of accepting barcodes, contactless bankcards, proximity smartcards (e.g., student or employer ID cards), and emerging payment technologies such as Bluetooth Low Energy.

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