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SAN DIEGO -- Chicken of the Sea International targets vending with a new grab-and-go can of tuna that requires no draining, eliminating the usual mess associated with opening cans.
Chicken of the Sea's No Drain Tuna, in a 4-oz. can with an easy-to-open lid, contains just a drop of liquid to keep the solid, steak-like tuna firm and moist. It's offered in solid white albacore, and solid light varieties like Thai chili and lemon.
No Drain tuna has been successful in overseas markets and Chicken of the Sea is projecting similar success in the United States, according to John Sawyer, the company's senior vice-president of sales and marketing. "As the first and only brand offering the technology in the U.S., No Drain will differentiate our brand and drive increased purchases through vending channels," he said.
Chicken of the Sea -- whose iconic mermaid is turning 60 years old this year -- has a long history of innovation. In 1917, it became the first cannery to commercially pack yellowfin tuna. It later become the first national brand to introduce skinless and boneless pink salmon and specialty seafood products, including crab, shrimp, oysters and clams. Peel-and-eat cups were introduced in 2006.