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Issue Date: Vol. 54, No. 6, June 2014, Posted On: 5/15/2014

Pepsi Vender Challenges Soccer Fans To Strut Their Stuff

Emily Jed
TAGS: interactive vending machine, digital vending machine, Pepsi vending machine, #FutbolNow squad, Pepsi soccer promotion

PURCHASE, NY -- Pepsi is engaging consumers with an interactive vending machine that invites soccer fans around the world to show off their skills for a free drink.

Fans are challenged by the 2014 Pepsi all-star #FutbolNow squad -- Robin van Persie, David Luiz, Sergio Ramos, Sergio Ag├╝ero, Jack Wilshere and four-time player of the year, Leo Messi -- to move like the pros and show off their soccer style to be rewarded with a free Pepsi.

Using motion-sensing technology, visitors to the machine attempt to keep the virtual soccer ball in the air for 30 seconds as they move through a series of skills tests. Those who ace the challenge can earn bonus time and "Hall of Fame" recognition at each machine.

The interactive machines are part of Pepsi's 2014 football campaign, which launched in January with its largest-ever, international football squad.

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