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SALEM, NH -- Foto Fantasy Inc., dba Fantasy Entertainment, announced that its board of directors approved a name change to Innovative FOTO Inc. The company name change went into effect on Sept. 6.
Founded in 1995 with 15 photobooths, the company is now the largest operator of automatic imaging systems in North America, with more than 3,000 units on location in the U.S. The company also manufactures machines.
Innovative Foto's logo and corporate identity will be used on former Fantasy equipment and for new business. Along with its name, the company's new tagline, "Redefining Photo Booths," is intended to better reflect its corporate mission and leadership position in the market. A new website is located at InnovativeFoto.com.
"It is indeed gratifying to receive the support of our board of directors and customers at this pivotal time," said Innovative Foto president and chief executive Dale Valvo. "By leveraging our new brand, we're better able to communicate our dedication to technological innovations that positively impact our partners and stakeholders by improving our product development, service and production methods."
Steve White, Innovative Foto vice-president of sales and general manager, said the name and associated brand will help create greater distinction in the marketplace. "With this change, our name now describes our mission more effectively to customers and partners around the globe."