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Issue Date: Vol. 53, No. 7, July 2013, Posted On: 6/11/2013

AriZona And Shaquille O'Neal Roll Out Cream Soda Line

Emily Jed
TAGS: AriZona Beverages, Shaquille O'Neal, all-natural cream soda, Soda Shaq, Madagascar vanilla, vending machine drinks

Soda Shaq WOODBURY, NY -- AriZona Beverages has teamed up with basketball legend Shaquille O'Neal to launch an all-natural cream soda line. Soda Shaq contains real vanilla from Madagascar, is sweetened with pure cane sugar and has only 90 calories per serving. It's available in original vanilla, as well as orange, blueberry and strawberry cream flavors.

Soda Shaq is packaged in AriZona's signature single-serve 23.5-fl.oz. can in four vibrant colors that match each flavor. The cans prominently feature the iconic 7'1" basketball's player's likeness (in eight different expressions) and the tagline "A Big Can for the Big Man." Suggested retail price is 99¢ a can.

Cream soda is just one of O'Neal's latest plays in the beverage marketplace. Earlier this year he put his celebrity status behind Blue04, which markets oxygenated water, as an owner. | SEE STORY

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