QUICK LINKS: Videos  |  Micromarkets |

Redemption Report

|

Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Date Book

Search:      

Bookmark this site




Issue Date: Vol. 53, No. 12, December 2013, Posted On: 11/21/2013


Cupflow Brings Social Media Campaigns To Coffee Machines


Emily Jed
Emily@vendingtimes.net
TAGS: vending, coffee vending machine, OpenPicus, Cupflow vending machine app, hot beverage machinesClaudio Carnevali

ROME -- An Italian technology called OpenPicus has unveiled Cupflow, an application that facilitates social interactions between people and hot beverage machines.

Adaptable to any type of vending machine, the Cupflow platform allows customers to scan a 2D barcode on a vender with their smartphones, log into Facebook, receive their beverage and share their experience with their network of family and friends. Social media campaigns can be customized with text, links and hashtags.

Cupflow claims that each person who shares their drink selection with their network brings in more than 200 views.

"It's a no brainer ... the results are too good for marketers to ignore," said Claudio Carnevali, chief executive of OpenPicus.


Topic: Vending Features

Articles:
  • Expovending & OCS Planners Re-Slot Brazilian Show To March 2017
  • NAMA Offers Eight Tips To Help Vending Industry Prepare For FDA's Dec. 1 Calorie-Disclosure Deadline
  • Oakland Soda Tax To Be Included On November Ballot
  • Swire Coca-Cola Finalizes Refranchising For Arizona And New Mexico
  • IoT Publication Honors USA Technologies' Maeve McKenna Duska In First Annual List Of Leaders

Copyright © 2016 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570