QUICK LINKS: Vending Videos  | Micromarkets  |

VT Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Operators Date Book

Search:    

Bookmark this site




Issue Date: Vol. 54, No. 7, July 2014, Posted On: 6/20/2014


Coke Promotes Mini Cans In Tiny Vending Machines


Emily Jed
Emily@vendingtimes.net
TAGS: vending machine, vending gimmick, Coca-Cola, pint-size Coke vending machines, mini Coke can, mini Coke kiosk

BERLIN -- Coca-Cola is using pint-size vending machines to promote its new mini Coke can size in Germany.

With the help of ad agency Ogilvy & Mather's Berlin office, the soda giant installed tiny newsstands in five major cities throughout Germany, each of which featured a downsized vending machine merchandised with 7.5-fl.oz. cans. The diminutive kiosks also sold newspapers, candy bars and other snacks.

The tagline for the campaign is "It's the little things in life that make us happy."


Topic: Vending Features

Articles:
  • Sheehan Brothers Vending Leverages Digital Signage In Micromarkets
  • Connecticut Vending Association Plans Oct. 9 Golf Outing Fundraiser
  • Star Food Vending Machines Find Favor With School Foodservice Managers
  • Massachusetts Lawmakers OK Flavored Milk In Public Schools
  • Revive Self Checkout Readies Software Upgrade, Brings Micromarket Manufacturing In House

Copyright © 2014 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570