QUICK LINKS: Videos  |  Micromarkets |

Redemption Report

|

Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Date Book

Search:      

Bookmark this site




Issue Date: Vol. 54, No. 7, July 2014, Posted On: 6/20/2014


Coke Promotes Mini Cans In Tiny Vending Machines


Emily Jed
Emily@vendingtimes.net
TAGS: vending machine, vending gimmick, Coca-Cola, pint-size Coke vending machines, mini Coke can, mini Coke kiosk

BERLIN -- Coca-Cola is using pint-size vending machines to promote its new mini Coke can size in Germany.

With the help of ad agency Ogilvy & Mather's Berlin office, the soda giant installed tiny newsstands in five major cities throughout Germany, each of which featured a downsized vending machine merchandised with 7.5-fl.oz. cans. The diminutive kiosks also sold newspapers, candy bars and other snacks.

The tagline for the campaign is "It's the little things in life that make us happy."


Topic: Vending Features

Articles:
  • 5-Hour Energy Adds Limited Edition Extra-Strength Cherry Shot To Support Military
  • Cardtronics Buys Chase's Off-Premise ATM Business
  • Vend Broker Jerry Young Dies At 83
  • All-In-One Board Solutions Lower Costs, Simplify Setup For Intelligent Vending
  • NAMA Announces Captains For Vending Industry's Washington Fly-In

Copyright © 2016 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570