QUICK LINKS: Videos  |  Micromarkets |

Redemption Report

|

Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Date Book

Search:      

Bookmark this site




Issue Date: Vol. 54, No. 7, July 2014, Posted On: 6/20/2014


Coke Promotes Mini Cans In Tiny Vending Machines


Emily Jed
Emily@vendingtimes.net
TAGS: vending machine, vending gimmick, Coca-Cola, pint-size Coke vending machines, mini Coke can, mini Coke kiosk

BERLIN -- Coca-Cola is using pint-size vending machines to promote its new mini Coke can size in Germany.

With the help of ad agency Ogilvy & Mather's Berlin office, the soda giant installed tiny newsstands in five major cities throughout Germany, each of which featured a downsized vending machine merchandised with 7.5-fl.oz. cans. The diminutive kiosks also sold newspapers, candy bars and other snacks.

The tagline for the campaign is "It's the little things in life that make us happy."


Topic: Vending Features

Articles:
  • Class-Action Lawsuit Alleges Compass Group Failed To Fairly Pay Vending Route Drivers
  • Gimme Vending Seeks Injunction Against Vendsys For Alleged Unfair Competition; Trial Set For July 6 In Massachusetts
  • AR Systems' New VMS Features Anonymous Tracking Of Vending Patrons
  • Former US Foods Chief Robert Aiken Joins TreeHouse Foods As Prexy And COO
  • USA Technologies Brings Cashless Vending To JuiceBot

Copyright © 2017 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570