The Texas Department of Transportation ran a 20-second animated ad to curb drunk driving during the Super Bowl on Ecast's interactive jukebox platform. Delivering the message: "It's not whether your win or lose, it's how you get home," the promotion also included an interactive game called "The Pigskin Challenge" to engage bar patrons and increase the effectiveness of its sobering message.
The Super Bowl campaign used Ecast's interactive broadband platform and designated market area (DMA) capabilities to send a list of local cab company phone numbers to a mobile phone number that a bar patron entered on the jukebox touchscreen. It rides on the heels of a Texas DOT promotion that ran in December to get the word out to holiday revelers to find a sober ride home or call a cab.
The Super Bowl and "reindeer" campaigns were created by Ecast's ad team and the Texas DOT's agency. Because Ecast's network is integrated with DoubleClick's DART ad serving technology, it can geographically target locations according to any campaign's specifications.
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Ecast's network delivers digital music, games, entertainment, information and interactive advertising to more than 10,000 bar and restaurant locations in the U.S. Visa, McDonald's, VH1, Geico, Verizon, Absolut, Jeep and Microsoft are among the big brands using the network for place-based promotions. Visit ecastnetwork.com to learn more.