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Issue Date: Vol. 53, No. 8, August 2013, Posted On: 7/24/2013


Extended Earnings: All You Can Arcade Will Match Videogames With Nontraditional Locations


Hank Schlesinger
swag@earthlink.net
TAGS: coin-op video game, videogames, video game rental, arcade game rental, All You Can Arcade, classic games, Seth Peterson, Tim Peterson, game delivery service

All You Can Arcade ANTIOCH, CA -- A new company has a plan to put operators' aging videogame assets to work. All You Can Arcade, a Web-based firm headquartered in Antioch, CA, is seeking to match corporate sites and home players with popular videos. Operators who participate can have their warehoused classic games promoted to businesses and homes, which will pay a $75 monthly rental fee to get them.

"What we're doing is very similar to other entertainment subscription companies," said All You Can Arcade cofounder and chief executive Seth Peterson, who believes there will be strong demand for the service. "Tech companies in San Francisco, for instance, like videogames in their offices for morale."

While placement of unused or classic games in nontraditional locations and homes is not new territory for operators, Peterson's company offers a novel twist. Operators have been selling and renting their classic games for years, but sometimes in a haphazard way. All You Can Arcade, on the other hand, is the first matchmaking service that pairs game enthusiasts with their favorite videos.

There is no minimum or maximum number of months that a client can rent a game. They have the option of swapping out games or adding them each month, and All You Can Arcade games are always set on free play. Games in the program will not be placed in such traditional locations as bars and movie theaters, among other street locations, to avoid competing with commercial operations.

To get started, operators will need to upload images of their games into the All You Can Arcade online database; customers type in their zip codes to view available games in their areas. The company handles the paperwork, including the upfront deposits for the game, as well as monthly billing, for a flat 25% fee.

All You Can Arcade is planning a launch that caters to amusement machine operators and customers in San Francisco and Sacramento, and later in Fresno and Los Angeles. Markets in Florida and Texas will be the first outside of California to receive the service.

All You Can Arcade, Seth Peterson

PHOTO: All You Can Arcade founders (and brothers) Seth (l.) and
Tim Peterson prepare delivery of classic arcade videogames.


Topic: Music and Games Features

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