TORONTO -- Google announced that the latest version of its Android mobile operating system will be called Android KitKat after Nestlé's popular chocolate and wafer confectionery.
Android has been developed by the company's engineers under sweet-themed names since the release of Android Cupcake in 2009 and continuing in alphabetical order until the most recent version, Android Jelly Bean.
Nestlé's branding partnership with Google is the company's latest move in its ambition to leverage digital technology and online content to get closer to its consumers to better understand and cater to their preferences.
To mark the release of Android KitKat, more than 50 million specially branded Kit Kat bars will be available in 19 markets, including the U.S., Australia, Brazil, Canada, Germany, India, Japan, Middle East, Russia and the UK.
The packs will lead consumers to the website android.com/kitkat, where they will have the opportunity to win prizes including Google Nexus 7 tablets, and credits to spend in Google Play, Google's online store for apps, games, music, movies and books. A small number of Android robot-shaped Kit Kat bars will also be offered as prizes in some markets.