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Issue Date: Vol. 52, No. 12, December 2012, Posted On: 12/7/2012

Vitamin Squeeze Water Enhancers Add Flavor And Fortification

Emily Jed
TAGS: bottled water, Vitamin Squeeze, powdered water enhancers, zero-calorie flavored water, vending, vending machine products

Vitamin Squeeze

PHOENIX -- Vitamin Squeeze is introducing an all-natural line of powdered water enhancers that deliver vitamins, minerals and flavor with a squeeze of the carry-along bottle. Each 0.85-fl.oz. squeeze bottle produces a dozen 8-fl.oz to 16-fl.oz. servings of zero-calorie flavored water.

The water enhancers come in three formulations: Energy, in black cherry, blood orange and blueberry pomegranate acai; Weight Control, in pink grapefruit; and Multi Vitamin, in fruit punch, acai grape pomegranate, strawberry watermelon and lemonade.

All of the varieties contain vitamin C, as well as vitamins B3, B5, B6 and B12, D, along with electrolytes, zinc and chromium.

In addition, the Energy varieties are enhanced with 60mg. of natural caffeine per serving, approximately the same amount in an 8-fl.oz. cup of coffee. The Weight Control variety features green coffee bean extract.

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