HIGH POINT, NC -- Microtronic US LLC has named longtime vending and office coffee service operator Steve Bryant national sales manager.
Bryant owned and operated Columbian Coffee & Vending Service in High Point, NC, for 32 years. He then joined Gallins Foods (Winston-Salem, NC), where he spent three years as a sales and customer service representative.
Over the past seven years, Bryant has had hands-on experience with cashless payment systems in vending, manual foodservice and micromarkets. He has developed a detailed perspective on operating procedures and promotional and loyalty rewards features, and how to use the cashless technology as a tool to attract the "right" kind of customer, according to Microtronic.