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Issue Date: Vol. 51, No. 7, July 2011, Posted On: 6/22/2011

PepsiCo Tests Mid-Cal NEXT

Emily Jed
pepsi, pepsico, pepsi NEXT, new beverage, cold drink, vending machine, drink vending, cola

Pepsi Next

PURCHASE, NY -- PepsiCo Inc. said it will begin testing a new reduced-sugar cola in Iowa and Wisconsin beginning in July.

Pepsi Next, which has 60% less sugar than full-calorie soda, targets consumers who do not want all the calories of regular cola but prefer a sweeter taste than is offered by diet versions. It has 60 calories per can versus 150 for Pepsi-Cola.

PepsiCo said that the Next formulation's flavor profile has the advantage of new flavor and sweetener advances over Pepsi Edge, the mid-calorie cola that the company launched in 2004 and discontinued a year later.

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