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Issue Date: Vol. 52, No. 6, June 2012, Posted On: 5/17/2012


Eight O'Clock Coffee, Tetley And Good Earth Teas
Come To K-Cups


Emily Jed
Emily@vendingtimes.net
Green Mountain Coffee Roasters Inc., Eight O'Clock Coffee, Good Earth tea, Tetley tea, Keurig K-Cup, Keurig Vue packs, Keurig single-cup brewing systems, office coffee service, OCS supplies

EightOClock Keurig

WATERBURY, VT -- Green Mountain Coffee Roasters Inc. has reached a multiyear deal with Eight O'Clock Coffee Co. to make its namesake coffee and Good Earth and Tetley teas available in K-Cup and Vue packs for Keurig single-cup brewing systems. Financial terms of the agreement were not disclosed.

Eight O'Clock coffee K-Cup packs will be available beginning this fall for home and away-from-home markets in the U.S. and Canada. They will also be sold on Green Mountain's consumer-direct websites. The 150-year-old brand has long been a top-selling whole-bean coffee in the grocery channel.

The iconic Tetley brand and Good Earth herbal and specialty teas will join the K-Cup collection in 2013. Tetley will roll out in the U.S., and Good Earth tea portion packs will be available in the U.S. and Canada.

Eight O'Clock Coffee Co. is a member of the Tata Global Beverages family of brands.


Topic: Coffee Service News

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