Issue Date: Vol. 52, No. 7, July 2012, Posted On: 6/22/2012
Apple Maps: New GPS Technology For iPhone Could Become Handy Fleet Tool
by Staff Reporter
iPhone, GPS, Apple's Worldwide Developers Conference, Apple Maps, route personnel, fleet management, global position systems, driving software
SAN FRANCISCO -- The iPhone is about to get a lot smarter when it comes to GPS, and more useful for route personnel. Among the new products previewed at Apple's Worldwide Developers Conference, held in June here, was Apple Maps. This full-featured software package is intended to give both Android smartphones and standalone GPS units a run for their money.
Apple Maps offers turn-by-turn spoken directions, interactive 3D views and an novel flyover feature that provides an aerial view of a selected location. The software also provides real-time, crowd-sourced traffic information, and rerouting if a turn is missed or if a driver is headed into a traffic jam. The app integrates with Siri, a natural language user interface that acts as the iPhone's personal assistant.
The preview caused a stir at the conference. Up until now, Apple has been dependent on a major competitor, Google, for its GPS functions.