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Issue Date: Vol. 53, No. 9, September 2013, Posted On: 8/20/2013

Coke Ads Defend Use Of Artificial Sweetener

Emily Jed
TAGS: Coke ads, Coca-Cola Co., diet drink ad campaign, artificial sweeteners, Food and Drug Administration, aspartame, food safety, cold drink vending

ATLANTA -- The Coca-Cola Co. has launched an ad campaign to defend the safety of the artificial sweeteners used in its diet drinks. The print ad says diet drinks can help people manage their weight and stresses the scientific evidence showing the safety of aspartame. It claims that the safety of aspartame is supported by more than 200 studies over the last 40 years.

The Food and Drug Administration, the American Cancer Society and the American Heart Association have said aspartame is safe in food when used in moderation, but some health groups still disagree.

The campaign launched last week in Coca-Cola's home town of Atlanta in USA Today, and the beverage giant plans to expand it nationwide.

In January, the beverage company launched ads pointing out that it carries many zero- or low-calorie drinks to counter claims that the company's sugary drinks are fueling obesity rates. | SEE STORY

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