Issue Date: Vol. 49, No.9, September 2009, Posted On: 9/30/2009
AMI, Record Label Team Up For Black Crowes Jukebox Promotion
by Staff Reporter
AMI Entertainment Network Inc., AMI, Rowe International, Red Distribution, jukebox, coin-op, coin-operated, coin-op news, arcade, vending machine, recording industry, Black Crowes, The Black Crowes, Black Crows, Before The Frost, Until The Freeze, automatic vending, interactive advertising, music promotion
BRISTOL, PA -- AMI Entertainment Network Inc. and Red Distribution have teamed up to promote "Before The Frost...Until The Freeze," the new release from the Black Crowes, legendary hard rockers and a jukebox favorite. The promotion is running on AMI- powered jukeboxes through Oct. 5 and features a sweepstakes with some big prizes.
Top prize is a guitar autographed by the band, as well as signed CDs and vinyl LPs. During the promotion, AMI boxes will run a short video clip inviting patrons to "touch to win." Additionally, patrons can access a signup screen through which they can submit their contact information.
"Before The Frost...Until The Freeze" was recorded live at Levon Helm Studios in Woodstock, NY, and was released in stores and on the AMI network on Aug. 31. In retail, "Until The Freeze," the second album in the release, is offered as a free download that's accessible through a unique code supplied with the purchase of the first album.
Although both are studio albums, AMI said, the new material was performed and recorded in front of a live audience, making fans a part of Black Crowes music history. AMI also points out that the band's music is tried- and-true jukebox material. Its "Greatest Hits" album is among the most-played on the AMI network.
AMI reports that music promotions similar to the current Black Crowes campaign could attract 9,000+ participants while increasing jukebox play of the featured album, even after the sweepstakes has ended. Earlier this year, another promotion from AMI and Red generated a record number of participants for the network. County music star Jason Aldean's new album, "Wide Open," was promoted with an onscreen sweepstakes featuring an autographed hat and phone call from the artist.