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Issue Date: Vol. 51, No. 9, September 2011, Posted On: 8/18/2011


Technomic: Coffee, Tea Consumption On Upswing


Emily Jed
Emily@vendingtimes.net
office coffee service, OCS, vending machine business, vending, coffee consumption, tea consumption, Technomic Inc., coffee consumer study, Market Intelligence Report: Coffee and Tea

CHICAGO – Coffee and tea are top beverage choices for the majority of U.S. adult consumers, according to new market research from Technomic Inc.

Sixty percent of consumers polled for Technomic's "Market Intelligence Report: Coffee and Tea" reported drinking regular hot coffee or tea within the past month, second only to the 62% who had non-diet carbonated soft drinks during the same time period.

Survey results also found 14% of consumers are purchasing more regular hot coffee today than they did two years ago, and 10% say the same about iced tea by the cup or glass.

When it comes to tea, 73% of consumers prefer antioxidant-rich green tea because of its healthful benefits, making it the most appealing flavor for hot or iced tea.


Topic: Coffee Service News

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