WASHINGTON -- The Grocery Manufacturers Association and Food Marketing Institute have kicked off a national campaign to bolster consumer awareness of the Facts Up Front labeling system on food and beverage products. Facts Up Front labels prominently display information from the Nutrition Facts panel, usually found on the back and side of packages, on package fronts in an easy-to-understand format.
The campaign includes national advertising informing consumers about the label and how to use it. Facts Up Front advertising can be seen across a variety of print and digital media through October 2014.
"With more than 50 companies voluntarily implementing Facts Up Front on their branded and private label products, it's important for shoppers to know this tool is out there and that they understand how to use it," said Pamela G. Bailey, president and chief executive of the Grocery Manufacturers Association.
To complement the advertising efforts, the campaign includes an online toolkit to help retailers communicate Facts Up Front in stores. All print, digital and in-store communications will direct consumers to the Facts Up Front website, available in both English and Spanish and optimized for mobile devices.
FactsUpFront.org provides tools and resources that give visitors relevant nutrition information, including a calculator to determine specific calorie and nutrient needs.