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Issue Date: Vol. 52, No. 7, July 2012, Posted On: 7/3/2012

AEM Completes 7 FEC Projects In 12 Months

Marcus Webb
amusement center, family entertainment center, FEC projects, Amusement Entertainment Management, boutique bowling center, arcades, Frank Seninsky, Jerry Merola, Paul Glantz, Emagine Entertainment, Bob-O's Family Fun Center, Tracy Saris, WOW Factory

EAST BRUNSWICK, NJ -- Amusement Entertainment Management, an operations, management and consulting company based here, said it has completed seven major amusement projects in the past year. The new family entertainment centers range from a $19 million boutique bowling center and high-end movie theater complex to an 11,000-sq.ft. FEC addition at an RV campground.

Feasibility studies and business plan development "directly resulted in the necessary financial support needed to get these projects off the ground," said AEM principals Frank Seninsky and Jerry Merola. AEM also provides layout and design services for existing game zones to entire entertainment centers.

Paul Glantz of Emagine Entertainment (Royal Oak, MI) said AEM's assistance proved critical for his 73,000-sq.ft. project when trying to obtain financing "at a time when banks were not inclined to extend credit."

Another client, Bobby Walker of Bob-O's Family Fun Center (El Paso, TX), said that game revenues had almost doubled since implementation of AEM's plan for his 2,400-sq.ft. game zone.

AEM reported that its latest project to open is the WOW Factory (Coconut Creek, FL), a 22,000-sq.ft. entertainment site that includes south Florida's largest ropes course and Ballocity attraction, as well as a laser tag arena, a Lazer Frenzy maze, climbing walls, game zone, party rooms, café and sweet shop. For this project, AEM said it provided full feasibility services, including the site selection.

AEM chief marketing officer Tracy Sarris said the company also provided WOW with development services, from lease negotiation, financing and attraction and vendor selections to city planning and human resources.

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