QUICK LINKS: Videos  |  Micromarkets |

Redemption Report




Buy a Classified Ad


Editorial Calendars


Circulation Data






Date Book


Bookmark this site

Issue Date: Vol. 53, No. 10, October 2013, Posted On: 9/19/2013

NAMA Releases Micromarket Operational Guidelines Manual By Experts

Emily Jed
TAGS: National Automatic Merchandising Association, NAMA, vending, micromarket, micromarket manual, micromarket operational guidelines manual, Brad Bachtelle, Dr. Michael Kasavana

CHICAGO -- The National Automatic Merchandising Association has published a manual that provides operators expert insight into best practices for operating a micromarket. It was authored by Dr. Michael Kasavana, NAMA's endowed professor at Michigan State University, and industry consultant Brad Bachtelle of Bachtelle and Associates.

NAMA's "Micromarket Operational Guidelines" manual covers market requirements, industry metrics and critical benchmarks. Its seven sections focus on micromarket merchandising, point-of-sale technology, transaction settlement systems, auxiliary services and administrative processes.

The manual also provides an overview of retail software, consumer analytics and menu engineering, as well as a checklist of micromarket criteria, a glossary of terms and sample store configurations.

The publication has a $500 value, but is available to NAMA members for an introductory price of $149 for the remainder of 2013. A preview is available and can be ordered on NAMA's website.

"The data and case studies in this manual make it relevant for any operator interested in micromarkets," said Joann DeNardis, NAMA's director of education and certification. "An incredible amount of research went into preparing this comprehensive publication."

Topic: Vending Features

  • FBI Warns That New Microchip-Enabled Credit Cards Still Vulnerable
  • Automated Library Distributes Books Amid Budget Cuts
  • Coca-Cola Creates National Product Supply System
  • PayRange Sales Staff Grows 160% Over Five Months
  • Class-Action Suit Claims Welch's Fruit Snack Are No Healthier Than Candy

Copyright © 2015 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570