PHOENIX -- MB Media Brokers is growing its business model with a new service that will help vending operators and telemetry providers sell advertising space on vending machines and display devices. MB Media's focus until now has been on marketing its own retrofittable LED signs that display highly visible wireless text-based content in snack machines.
For its new service, the company has formed a strategic alliance with Roadmark Mobile Media, which will help package, develop and sell the vending platform to potential advertisers. Based in Webster, MA, Roadmark specializes in mobile advertising for vehicle fleet operators.
"There are early indications that display technologies will enjoy a growth trajectory equal to or greater than cashless or telemetry adoption in the next 10 years," said MB Media chief executive David Levine. "So the goal is to be a part of that by offering a hardware-neutral advertising solution for anyone who would like to be involved and on any device that they would like to use."
Levine said MB Media will coordinate with equipment providers to deliver its advertising content to their devices on a consulting basis. Content options range from static display ads and video clips to scrolling news feeds, which can run along the bottom of the screen in conjunction with advertisements. The content can run on most touchscreen or other LCD monitors, and on MB Media's LED displays.
"Under this arrangement, the operator or equipment provider will be able to tell us whether they want full messaging functionality, including advertising, or just advertising on their screens, and we will work toward that goal," explained Levine. "With our experience and contacts within the industry, MB Media is in a great position to assist all parties interested in generating additional revenue through advertising."
There will be no monthly fee to operators who opt into MB Media's new content-delivery service. Hardware providers can pay a small integration fee to have MB Media's proprietary news feed and text-messaging service running on their devices.
"I believe that we are transitioning to a new era in vending. With the razor-thin margins in our industry, as well as the looming nutritional labeling requirements, there is a need for a new revenue generator," Levine said. "Recently, we have seen many emerging technologies that will facilitate advertising, and now is the time for us to make the change to an advertising brokerage."
Levine said MB Media continues to develop LED signage and content solutions for customers on a case-by-case basis for OEMs and other retail applications. The company also marketsTwisplays, a sign and software solution for Twitter feeds.