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Issue Date: Vol. 53, No. 11, November 2013, Posted On: 10/15/2013

Trade Show Badge-Activated Vender Draws Crowds At Ethernet Expo

Emily Jed
TAGS: vending machine, vending gimmick, Ciena Co., Ethernet Expo, NFC trade show, Jeff Thibodeau, Innovative Vending Solutions

NEW YORK CITY -- Visitors to the Ciena Co. booth at the recent Ethernet Expo here lined up to scan their ID badges at a vending machine to receive a free t-shirt.

The machine's touchscreen display prompted visitors to swipe their NFC badges on a card reader below. A product selection screen then appeared, from which each badgeholder could choose a t-shirt that promoted Ciena, a provider of telecommunications networking services.

vending machine
"It is a great way to give away swag and obtain ID badge information at the same time," said Jeff Thibodeau of Innovative Vending Solutions, the Dayton, OH-based company that provided the machine for the promotion.

Vending Times profiled Innovative Vending Solutions in the May 2013 edition. The story is online here.

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