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Issue Date: Vol. 51, No. 9, September 2011, Posted On: 9/19/2011

Greenwald Joins Betson As OCS & Vending Business Development Manager

Emily Jed
Betson, Betson Enterprises, Matt Greenwald, office coffee service, OCS business, Steven Betti, Betson Imperial Parts & Service, H. Betti Industries, vending machine business, vending machine

Matt Greenwald

CARLSTADT, NJ -- Betson Enterprises, a division of H. Betti Industries Inc., has appointed Matt Greenwald as business development manager of its specialty coffee, OCS and vending division.

He will oversee the continued development of service, parts distribution and sales within the distributorship's vending and OCS business segment.

Greenwald is a 20-year veteran of the commercial coffee equipment industry. He has worked with coffee roasters, distributors and manufacturers of both single-cup and traditional brewing systems. He also has been involved in large-scale single-cup brewer rollouts and service projects.

Prior to joining Betson, Greenwald was vice-president of a national service organization that provides installations and repair services to some of the world's largest retailers, equipment manufacturers and coffee companies.

Steven Betti, president of Betson Imperial Parts & Service, said the company is planning several new vending and OCS projects that Greenwald will help spearhead.

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