QUICK LINKS: Videos  |  Micromarkets |

Redemption Report




Buy a Classified Ad


Editorial Calendars


Circulation Data






Date Book


Bookmark this site

Issue Date: Vol. 52, No. 2, February 2012, Posted On: 1/27/2012

Sara Lee To Acquire Rights To Senseo From Royal Philips Electronics

Emily Jed
Sara Lee Corp., Senseo single-cup pod coffeemakers, Royal Philips Electronics NV, CoffeeCo, coffee service, OCS business, Jan Bennink

DOWNERS GROVE, IL -- Sara Lee Corp. said it will acquire full ownership of the trademark for Senseo single-cup pod coffeemakers from Royal Philips Electronics NV. Sara Lee is preparing to spin off its coffee and tea business into a separate company called CoffeeCo.

Sara Lee will pay Philips $220.5 million for the current 50% stake the Dutch electronics giant holds in the Senseo brand and Philips will remain the exclusive manufacturer and distributor of Senseo machines through 2020.

Sara Lee and Philips have collaborated on Senseo since 2001, with Sara Lee producing the coffee pods and Philips designing, manufacturing and distributing the single-serve machines. The companies have reportedly sold more than 33 million appliances worldwide to date.

"This acquisition and partnership allow us to strengthen our relationship with Philips to focus on innovation in coffee technology and aggressively push geographical expansion," said Jan Bennink, executive chairman of Sara Lee Corp. "Philips' long history of innovation, combined with superior retail strength in our key markets, makes it the perfect partner to work with as we take Senseo to the next level."

Topic: Coffee Service News

  • Nescafé Teams Up With Google For Virtual-Reality Coffee Experience
  • Torani Enters Single-Cup Coffee Arena
  • DS Services Acquires Consolidated Water Group
  • Club Coffee's 100% Compostable Coffee Capsule Earns BPI Certification
  • National Coffee To Market Numi Organic Tea In U.S. OCS Market

Copyright © 2015 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570