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Issue Date: Vol. 51, No. 2, February 2011, Posted On: 1/19/2011

New App Helps Mobile Caterers Reach Customers

Emily Jed
Mobile Meteor, mobile catering, mobile catering truck, mobile catering smartphone app, food truck operators, iPhone, Android, BlackBerry, coffee service, food service, twitter, Frites 'N' Meats, vending business

NEW YORK CITY -- Mobile Meteor has developed an application that helps food truck operators reach customers through their smartphones.

By using the new application, mobile food customers can find their favorite catering trucks by visiting their websites. In addition, Twitter-savvy food trucks that already tweet their locations to regular patrons can now reach new customers through a new Mobile Meteor application that works with a food truck's existing Twitter account. By sending a tweet with "#open" plus the truck's address, a map automatically appears on the business's mobile website with a link to its location on Google Maps.

The Web application works on iPhone, Android, BlackBerry and Palm mobile devices, among others. There's nothing to download -- it's activated from a business's existing website.

In the first week of using the feature, Mobile Meteor customer Frites 'N' Meats, based in New York City, said it got more than 300 hits.

"We move our truck all over Manhattan, and we've been using Twitter for a while to let customers know where we are," said Frites 'N' Meats owner Moe Beydoun. "Now, people can go right to our own site and see our location. This makes it easier for customers, especially those who aren't on Twitter, to find us."

He added that the company can "tweet" daily specials and other brand-building messages, including daily specials. The Frites 'N' Meats mobile site also allows fans to check its menu, read its blog and provide feedback.

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