QUICK LINKS: Videos  |  Micromarkets |

Redemption Report

|

Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Date Book

Search:      

Bookmark this site




Issue Date: Vol. 53, No. 7, July 2013, Posted On: 6/18/2013


B&G Foods Acquires Pirate's Booty Maker For $195 Million


Emily Jed
Emily@vendingtimes.net
TAGS: B&G Foods Inc., Pirate Brands, Pirate's Boot, rice and corn puffed snack, VMG Partners, vending snack

PARSIPPANY, NJ -- B&G Foods Inc. has agreed to acquire Pirate Brands for $195 million in cash. The Sea Cliff, NY, company's flagship Pirate's Booty rice and corn puffed snack is merchandised in many vending machines from coast to coast as a healthy alternative.

Pirate Brands is owned by equity investors VMG Partners and Driven Capital Management and Robert Ehrlich, who founded the company in 2005. Its line of baked, all-natural and gluten-free snack brands include Pirate's Booty, Smart Puffs and Original Tings.

Best known in supermarket grocery aisles, B&G's brands include Ortega taco ingredients, Cream of Wheat, B&M baked beans and its namesake pickles. It began crossing into the snack aisle last year, when it acquired New York Style bagel crisps, Old London crackers and TrueNorth nut clusters.

B&G Foods projects Pirate Brands will generate net sales of $80 million to $90 million after the business is fully integrated into the company. It expects the acquisition to close in July.


Topic: Vending Features

Articles:
  • All-In-One Board Solutions Lower Costs, Simplify Setup For Intelligent Vending
  • NAMA Announces Captains For Vending Industry's Washington Fly-In
  • Bitcoin Creator Reveals Himself As Banks Look To Employ Cryptocurrency Technology
  • AVS To Host Vending And Micromarket Show In Minneapolis
  • OTI And Microtronic Widen Closed-Loop Payment Options For Vending Market

Copyright © 2016 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570