QUICK LINKS: Vending Videos  | Micromarkets  |

VT Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Operators Date Book

Search:    

Bookmark this site




Issue Date: Vol. 53, No. 7, July 2013, Posted On: 6/18/2013


B&G Foods Acquires Pirate's Booty Maker For $195 Million


Emily Jed
Emily@vendingtimes.net
TAGS: B&G Foods Inc., Pirate Brands, Pirate's Boot, rice and corn puffed snack, VMG Partners, vending snack

PARSIPPANY, NJ -- B&G Foods Inc. has agreed to acquire Pirate Brands for $195 million in cash. The Sea Cliff, NY, company's flagship Pirate's Booty rice and corn puffed snack is merchandised in many vending machines from coast to coast as a healthy alternative.

Pirate Brands is owned by equity investors VMG Partners and Driven Capital Management and Robert Ehrlich, who founded the company in 2005. Its line of baked, all-natural and gluten-free snack brands include Pirate's Booty, Smart Puffs and Original Tings.

Best known in supermarket grocery aisles, B&G's brands include Ortega taco ingredients, Cream of Wheat, B&M baked beans and its namesake pickles. It began crossing into the snack aisle last year, when it acquired New York Style bagel crisps, Old London crackers and TrueNorth nut clusters.

B&G Foods projects Pirate Brands will generate net sales of $80 million to $90 million after the business is fully integrated into the company. It expects the acquisition to close in July.


Topic: Vending Features

Articles:
  • Revive Self Checkout Readies Software Upgrade, Brings Micromarket Manufacturing In House
  • AVT Kicks Off Vending Machine Advertising Platform
  • University Of Buffalo Brings Mobile Payment To Vending Machines
  • Bike Equipment Maker Launches Repair Parts Vending Machine
  • NAMA Heads To Capitol Hill For Public Policy Conference, Sept. 29-Oct. 1

Copyright © 2014 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570