EDMONDS, WA -- Wolfgang Puck Coffee has redesigned the packaging across its entire coffee line to enhance its brand recognition and better differentiate its products from other brands.
The updated look includes a new logo, color scheme and design elements. Officials explained that the deep brown symbolizes the richness of the estate-grown coffees, and the "pops of color" lend a gourmet feel.
The new packaging replaces the original design on all Wolfgang Puck Coffee formats, including bulk coffee, pods, portion packs and Keurig K-Cups.
