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Issue Date: Vol. 50, No.1, January 2010, Posted On: 12/24/2009

Bigelow Tea Builds Brand Through Social Networking

Emily Jed
vending, vending industry, vending news, office coffee service, OCS, coffee service, tea, hot drinks, hot beverages, tea drinks, Bigelow Tea, Cindy Bigelow, social networking

FAIRFIELD, CT -- Bigelow Tea, a 65-year-old pioneer in specialty tea, is taking advantage of today's online tools to engage directly with tea drinkers of all ages. The Bigelow Tea Talk blog features frequently refreshed tea news, brewing tips, recipes, recommendations and health information. It also provides an opportunity for Bigelow Tea's management team to personally talk about noteworthy developments such as ongoing "green" initiatives, product developments and more.

On Twitter, Bigelow Tea interacts with tea lovers from around the world in near-real time, providing healthy tea tips and general information in 140-character capsules. Facebook hosts another population of over 1,500 tea aficionados who follow the Bigelow Tea brand. "Fans" can watch Bigelow Tea videos, read status updates, check out the blog feed, buy tea and learn more about the Bigelow organization.

Bigelow also hosts several short made-for-online "Tea-V" videos in which Cindi Bigelow teaches viewers how to prepare a perfect cup of tea, and visits with tea drinkers on the streets of New York City. Especially popular is her chat about the health benefits of green tea with sports idols Joe Torre and Phil Simms. Videos are cross-posted on major Web video destinations like YouTube, Blip TV and more.

Bigelow also recently redesigned its website for greater ease of use and interactivity. The Bigelow Tea line includes more than 100 varieties of flavored, traditional, green, organic, herbal, decaffeinated teas and iced teas.

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