QUICK LINKS: Micromarkets  |

VT Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Operators Date Book

Search:  Follow VendingTimes on Twitter 

Bookmark this site



 
Issue Date: Vol. 51, No. 3, March 2011, Posted On: 3/8/2011


Frito-Lay Tests 'Quieter' SunChips Bag


Emily Jed
Emily@vendingtimes.net
Frito-Lay, SunChips, biodegradable packaging, vending machine snacks, snack vending, PepsiCo

SunChips

PLANO, TX -- Frito-Lay is testing a quieter version of its biodegradable SunChips bag to address consumer complaints that its initial attempt was too noisy.

The snack giant, a unit of PepsiCo, introduced biodegradable packaging for the multigrain snack in April 2009. However, consumers were more annoyed with the loud rustling sound of the rigid bags made with polylactic acid (PLA) than they were impressed by its environmental benefits. Sales reportedly declined as a result.

In October 2010, Frito-Lay switched back to the original non-biodegradable material for five of its six SunChips varieties and kept the eco-friendly bag for its original plain flavor. | SEE STORY

The quieter second-generation bag now rolling out at retail uses a different adhesive to bind the inner and outer layers of the material that reportedly makes the bag "twice as quiet as our last one," according to Frito-Lay.

The company is initially converting only its original SunChips brand to the new packaging, and asking consumers for feedback through social media sites before extending it across the brand.


Topic: Vending Features

Articles:
  • Indiana Vending Council Plans Spring Meet, Operator Appreciation Day: May 15
  • Crane Merchandising Systems Introduces Fit Pick-Branded Merchant Media Machine
  • New York's Servomation Deploys VendScreen Devices, Improving Customer Experiences At Machines
  • Cantaloupe Systems and Isis Team Up for 'Buy-Three-Get-One-Free' On Cashless-Enabled Vending Machines
  • Crane Merchandising Systems Announces Availability of MEI Integrated Bill Validators on Media Machines

Copyright © 2014 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570