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Issue Date: Vol. 51, No. 8, August 2011, Posted On: 7/19/2011

Sega Forms Alliance With Qubica AMF

Marcus Webb
amusement business, coin-op news, arcade, video game, videogame, coin-op game, Sega Amusements Europe, Qubica AMF Worldwide, bowling, coin-op amusements

LONDON -- Sega Amusements Europe Ltd. said it has formed a strategic alliance with bowling equipment provider QubicaAMF Worldwide.

They will reportedly collaborate on the development of a complete line of coin-op amusements and bowling products. The alliance will also reinforce both firms' sales networks by providing local distribution coverage in Europe and Russia.

Sega's U.S. sales team is not expected to represent Qubica product in the States. As reported last week by VT, Sega's American sales team now reports to Sega Europe. | SEE STORY

Topic: Music and Games Features

  • Distribution Pioneer Frank Gumma Sr. Celebrates 60 Years In Vending And Coin-Op
  • AAMA Begins Executive Search; John Schultz Will Exit Amusement Machine Association In May
  • CEC Entertainment Appoints Dale Black CFO
  • AMI Entertainment Updates Tap TV, BarLink App And Jukebox Software
  • IAAPA Attractions Expo Draws 32,900 Amusement Industry Pros

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