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Issue Date: Vol. 51, No. 8, August 2011, Posted On: 7/19/2011


Sega Forms Alliance With Qubica AMF


Marcus Webb
amusement business, coin-op news, arcade, video game, videogame, coin-op game, Sega Amusements Europe, Qubica AMF Worldwide, bowling, coin-op amusements

LONDON -- Sega Amusements Europe Ltd. said it has formed a strategic alliance with bowling equipment provider QubicaAMF Worldwide.

They will reportedly collaborate on the development of a complete line of coin-op amusements and bowling products. The alliance will also reinforce both firms' sales networks by providing local distribution coverage in Europe and Russia.

Sega's U.S. sales team is not expected to represent Qubica product in the States. As reported last week by VT, Sega's American sales team now reports to Sega Europe. | SEE STORY


Topic: Music and Games Features

Articles:
  • AMI Entertainment's New Tap TV Website For Game Enthusiasts Goes Live
  • IAAPA Opens North American Office, Appoints Richard Jackson Regional VP
  • Recently Discovered Classic E.T. Videogame Cartridges Head To eBay
  • IAAPA: Indoor Exhibit Space Sells Out For Attractions Expo 2014
  • Ashley Davis Joins AAMA Staff

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