TAGS: new high-intensity sweetener from Japan, Ajinomoto Group, Advantame, general-purpose sweeteners
ITASCA, IL -- The U.S. Food and Drug Administration has approved a new high-intensity sweetener from Japan's Ajinomoto Group for general use in foods and beverages.
Called Advantame, the substance is made from vanillin and aspartame, and is said to be about 20,000 times sweeter than sucrose, with a clean, sugar-like taste. The free-flowing, water-soluble, white crystalline powder is stable at high temperatures and, because of its sweetness, will be needed only at very low levels in foods and beverages.
Since Advantame reportedly blends well with caloric and non-caloric sweeteners, it provides food and beverage companies with another opportunity to reduce calories in their products.
The U.S. follows Australia and New Zealand in its approval of Advantame as a general-purpose sweetener. Final approvals in Japan and the European Union are pending. Ajinomoto Group's U.S. operations are in Itasca, IL.