QUICK LINKS: Videos  |  Micromarkets |

Redemption Report




Buy a Classified Ad


Editorial Calendars


Circulation Data






Date Book


Bookmark this site

Issue Date: Vol. 50, No. 6, June 2010, Posted On: 6/3/2010

Coke Video Wins Advertising Award

Emily Jed
Coca-Cola, Coke, Happiness Machine video, Clio Gold Interactive Award, Definition 6, vending, vending machine, soda machine, vending machine business

ATLANTA -- Coca-Cola's Happiness Machine video was awarded the Clio Gold Interactive Award, one of the world's most recognized industry accolades for advertising, design and communications. The video has been viewed more than 2.2 million times on YouTube since it was posted on Jan. 12.

Shot on location at St. John's University (Queens, NY), the video centers on an outwardly typical Coke machine transformed to deliver surprising "doses of happiness" to unsuspecting college students. Over two days of filming, hidden cameras captured the spontaneous reactions of the students as the machine dispensed an array of goodies including flowers, pizzas, sunglasses, a 12-foot submarine sandwich and a seemingly never-ending supply of Coca-Cola.

Created collaboratively by Coca-Cola and integrated interactive marketing agency Definition 6, the "Happiness Machine" video is part of Coca-Cola's global integrated marketing campaign, "Open Happiness," which invites people around the world to bring positivity, optimism and fun into their lives. Launched in 2009, at the core of the campaign is the message to consumers to open a Coke and "share a little happiness."

Topic: Vending Features

  • Lavit's Single-Cup Solution: Countertop Cold Drinks, At Long Last?
  • Better-For-You Products Proliferate At Vistar Mid-Atlantic's Largest-Ever Open House
  • VE South Hosts Orientation For New Wittenborg 9100 Coffee Vending Machine
  • AMS Plans January Production For MicroVend Countertop Machine
  • Businesses Begin To Accept Mobile Payments With Square's New Reader

Copyright © 2015 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570