HACKETTSTOWN, NJ -- Snickers Xtreme will be the next line extension to the popular chocolate brand and vending staple. Consumers selected the name from a list of five options on the Snickers Facebook page.
Set to hit the market in 2015, Snickers Extreme includes a single layer of crunchy roasted peanuts and smooth caramel blended and enrobed in milk chocolate. It will be in a 3.56-oz. "2 to Go" format designed for sharing or eating some now and saving the rest for later.
"A Snickers bar packed with this much peanuts and caramel is sure to be a fan favorite -- which is why we let them have the final say in how to name it," said Mars Chocolate North America chief consumer officer Roy Benin.
The other names up for vote were Snickers Xtreme, Snickers Go Nuts, Snickers #MoreNuts, Snickers Nuts Galore, and Snickers Nuts.