MONTREAL — Jukebox players are better educated, more likely to smoke and more likely to stand alone at the machine when making their music selection than many industry members had previously believed, according to a survey by A La Carte Media.
These facts, noted ALCM president Tony Mastronardi, are just a few of the insights gleaned from the forthcoming survey of 60,000 jukebox players. With the survey commissioned by TouchTunes Music Corp., ACLM ran an interactive poll the first week of November, using a total of 2,800 randomly selected TouchTunes jukeboxes coast to coast in order to mine consumer data. Consumers used the touchscreen monitor to enter their answers. With 30 or 40 times the standard sampling size, the margin of error should be very small, said Mastronardi. Statistical results will be used to help TouchTunes fine-tune future R&D efforts.
Another surprising survey result: someone is actually standing in front of a jukebox just 10% of the time during peak use hours each day. The average time that individual players spend on their selection process ranges from 15 seconds to two minutes. The total of all players’ selection time, of course, can result in the jukebox being played for 12 hours.
Founded in 2004, A La Carte Media is a kiosk-based online services firm, offering end-to-end solutions for operators and manufacturers. Owner Mastronardi, who founded TouchTunes Jukebox Corp., commented: “I’ve always believed that the operator’s relationship with location owners creates many more opportunities that can be realized through creative marketing and new types of partnerships.” ALCM’s main suite of services will be unveiled at a December open house, held at the new TouchTunes facility outside Chicago.
For TouchTunes, at least, ALCM’s services are slated to include brokering of advertisements. “When I was at TouchTunes, we ran $250,000 worth of advertising on our jukeboxes before the dot-com crash and the advertising industry subsequently pulled back,” he said. “Today, with more than 10,000 TouchTunes jukeboxes online – and tens of thousands of networked video games, dart games and other jukeboxes – a significant potential exists for advertising and online services to add another hefty revenue stream for the entire amusements industry. ALCM’s mission is to help make that happen.”A La Carte Media Inc. can be reached by calling (514) 788-1222 or emailing to firstname.lastname@example.org. Alcmedia.com is expected to go live in early January.