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Issue Date: Vol. 52, No. 7, July 2012, Posted On: 6/15/2012

NYC Health Board Advances Bloomberg's Soda Ban

Emily Jed
supersized sugary drinks ban, New York City soda ban, New York City Board of Health, large-sized soda ban, Michael Bloomberg, food service, vending machine, New York City Beverage Association, anti-obesity

NEW YORK CITY -- The New York City Board of Health has unanimously approved Mayor Michael Bloomberg's controversial proposal to ban supersized sugary drinks at city foodservice establishments.

The proposed mandate, aimed at lowering the city's rising obesity rates, would prohibit restaurants, delis, concessions, food carts and other city venues from selling sweetened drinks in containers bigger than 16 fl.oz. It would apply only to drinks that contain more than 25 calories per 8-fl.oz. serving, and would not extend to diet sodas, fruit juices, milk-based drinks or alcoholic beverages. | SEE STORY

The measure will now enter into a 90-day public comment period. Testimony will be heard at a public hearing on July 24, and the final vote on whether to enact the ban is scheduled for Sept. 13.

If passed, the ban, which would be the first of its kind in the nation, could take effect by March 2013.

Bloomberg's plan, announced late last month, has been met with wide opposition by the beverage and restaurant industries, and by consumers who charge that the ban arbitrarily singles out sugary drinks, and that government should not decide what consumers drink or how much.

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